Dutch architect Anne Holtrop develops new boutique for Maison Margiela on Bruton Street in London.
The 250-square meter boutique spans over two levels. It displays the complete range of Maison Margiela’s Co-Ed collections from Ready-to-wear to fragrance. The concept was developed by Dutch architect Anne Holtrop and reflect the evolved visual language established at the house by creative director John Galliano.
The boutique features plaster walls and columns whose hand-cast surfaces mimic fabric’s texture. The store encourages the human touch that created it. Misfit furniture is designed in the memory of classic objects, deconstructed in form. The technique of décortiqué further materializes in shelves, display tables, and seats carved in stained travertine, the natural indentations filled with color-contrasting epoxy resin in optical white.
The ceilings and walls of fitting rooms are painted in a dark-green high gloss, almost black. It creates a deep shimmering shine echoed in Japanese lacquer cabinets.