Designed by Milan-based architect Andrea Tognon, the reworked Jil Sander store in Berlin is a delicately crafted interior that introduces a fresh concept for the company’s retail outlets.
The new brand direction and aesthetic, created by Milan-based architect Andrea Tognon, highlights Jil Sander’s commitment to purity, clean lines and simple geometries. Squares and rectangles largely define the interior, with space brought to life with more fluent shapes that convey a zen-like sense of spatial harmony.
Andrea Tognon approached the project with a mind set of de-cluttering. Keeping the interior crisp and clean, the architect fused tradition and innovation though a balanced palette of materials, such as marble, stone and bronze, with synthetic products that point to the future, such as the meticulously made translucent resin. The store is furnished entirely with bespoke pieces that combine the timeless with the groundbreaking.
