For J.Lindeberg, Thulstrup’s starting point was to look into the brand’s past. ‘The project took time – more than a year – but I had some clear features in my mind,’ he says. ‘I wanted it to be futuristic but with strong references to the 1970s and techy and warm at the same time. These ideas, along with their logo, called the Bridge, were the starting point of the project.’
A neutral palette of materials such as concrete and platane wood was drawn together to conjure a luxurious yet sporty ambience, while a splash of pale yellow on flocked panels at the rear of the store picks up J.Lindeberg’s signature colour.