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Prada SS2022 Menswear Show by Rem Koolhaas and AMO
Zuzanna Gasior
Aug 5, 2021

AMO, the creative think tank of the Office for Metropolitan Architecture (OMA) has created a bright red tunnel and matching floating squares for fashion house Prada's Spring/Summer 2022 menswear show.

For the Prada SS22 menswear show, AMO imagined an uncanny summer escape, concluding in a space where nature and artifact interact. Walking down a meandering red tunnel, the observers are brought to a new yet familiar environment. Lying in the sand among granite boulders, or floating on the clear sea, seemingly stranded red objects enjoy the pristine landscape – a surreal encounter with nature, seaside infrastructure of another kind.

The collection was digitally streamed to audiences on 20 June and viewers can also watch a virtual tour that takes you into the tunnel and through each look.

No items found.
No items found.
Zuzanna Gasior
Aug 5, 2021

AMO, the creative think tank of the Office for Metropolitan Architecture (OMA) has created a bright red tunnel and matching floating squares for fashion house Prada's Spring/Summer 2022 menswear show.

For the Prada SS22 menswear show, AMO imagined an uncanny summer escape, concluding in a space where nature and artifact interact. Walking down a meandering red tunnel, the observers are brought to a new yet familiar environment. Lying in the sand among granite boulders, or floating on the clear sea, seemingly stranded red objects enjoy the pristine landscape – a surreal encounter with nature, seaside infrastructure of another kind.

The collection was digitally streamed to audiences on 20 June and viewers can also watch a virtual tour that takes you into the tunnel and through each look.

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