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Prada SS2022 Menswear Show by Rem Koolhaas and AMO
Zuzanna Gasior
Aug 5, 2021

AMO, the creative think tank of the Office for Metropolitan Architecture (OMA) has created a bright red tunnel and matching floating squares for fashion house Prada's Spring/Summer 2022 menswear show.

For the Prada SS22 menswear show, AMO imagined an uncanny summer escape, concluding in a space where nature and artifact interact. Walking down a meandering red tunnel, the observers are brought to a new yet familiar environment. Lying in the sand among granite boulders, or floating on the clear sea, seemingly stranded red objects enjoy the pristine landscape – a surreal encounter with nature, seaside infrastructure of another kind.

The collection was digitally streamed to audiences on 20 June and viewers can also watch a virtual tour that takes you into the tunnel and through each look.

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No items found.
Zuzanna Gasior
August 5, 2021

AMO, the creative think tank of the Office for Metropolitan Architecture (OMA) has created a bright red tunnel and matching floating squares for fashion house Prada's Spring/Summer 2022 menswear show.

For the Prada SS22 menswear show, AMO imagined an uncanny summer escape, concluding in a space where nature and artifact interact. Walking down a meandering red tunnel, the observers are brought to a new yet familiar environment. Lying in the sand among granite boulders, or floating on the clear sea, seemingly stranded red objects enjoy the pristine landscape – a surreal encounter with nature, seaside infrastructure of another kind.

The collection was digitally streamed to audiences on 20 June and viewers can also watch a virtual tour that takes you into the tunnel and through each look.

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