AMO, the creative think tank of the Office for Metropolitan Architecture (OMA) has created a bright red tunnel and matching floating squares for fashion house Prada's Spring/Summer 2022 menswear show.
For the Prada SS22 menswear show, AMO imagined an uncanny summer escape, concluding in a space where nature and artifact interact. Walking down a meandering red tunnel, the observers are brought to a new yet familiar environment. Lying in the sand among granite boulders, or floating on the clear sea, seemingly stranded red objects enjoy the pristine landscape – a surreal encounter with nature, seaside infrastructure of another kind.
The collection was digitally streamed to audiences on 20 June and viewers can also watch a virtual tour that takes you into the tunnel and through each look.