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Prada FW21 Menswear Showspace by Rem Koolhaas and AMO
Alexander Zaxarov
Feb 17, 2021

The Prada FW 2021 Menswear collection by Miuccia Prada and Raf Simons takes as its basis an intimate and personal wish for contact, our urge to exchange and relate.

Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments.

To mark Miuccia Prada and Raf Simons' debut menswear collection as co-designers at the storied Italian house, Koolhaas and AMO devised four rooms in different shapes connected by square doorways clad in a variety of colourful, unexpected materials.

The foundation of the collection is the individual: the human body, and its freedom. The need to feel, the pleasure of tactility, results in a panoply of surface, texture and textile.

Echoing the notion of sensory stimulation, geometric-patterned jacquard knits and leathers are combined with nylon, bouclé tweeds and classic pinstripe wool suiting, in both traditional and unanticipated colors. The logical conclusion is to return to the body: jacquard-knit bodysuits create a streamlined “second skin”, serving to delineate the figure in dynamic movement. Abstraction of feeling becomes abstraction of freedom. These bodysuits paradoxically reveal while concealing, placing an emphasis on physicality, but also covering the form.

No items found.
No items found.
Alexander Zaxarov
February 17, 2021

The Prada FW 2021 Menswear collection by Miuccia Prada and Raf Simons takes as its basis an intimate and personal wish for contact, our urge to exchange and relate.

Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments.

To mark Miuccia Prada and Raf Simons' debut menswear collection as co-designers at the storied Italian house, Koolhaas and AMO devised four rooms in different shapes connected by square doorways clad in a variety of colourful, unexpected materials.

The foundation of the collection is the individual: the human body, and its freedom. The need to feel, the pleasure of tactility, results in a panoply of surface, texture and textile.

Echoing the notion of sensory stimulation, geometric-patterned jacquard knits and leathers are combined with nylon, bouclé tweeds and classic pinstripe wool suiting, in both traditional and unanticipated colors. The logical conclusion is to return to the body: jacquard-knit bodysuits create a streamlined “second skin”, serving to delineate the figure in dynamic movement. Abstraction of feeling becomes abstraction of freedom. These bodysuits paradoxically reveal while concealing, placing an emphasis on physicality, but also covering the form.

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