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Alexander Zaxarov
Oct 14, 2021

WGNB has designed the flagship store of fashion brand Juun.J in Seoul, South Korea, combining a circle, a quadrangle and a triangle in its architecture.

Working with the motifs of circles, triangles and squares, the store occupies a black-rendered building that abuts a cafe with a steep triangular roof sweeping down to cover a glazed circular courtyard.

WGNB has divided the store in two floors, incorporating women’s wear, a café and the garden on the ground floor, and the menswear on the upper floor. Using light and shadow as a way to intensify black, Juun.J's brand color, and turn it into space, the studio has composed all sections apart from women’s wear, which features contrasting white hues, using varied densities of darkness.

"Black is a color symbolic of Juun.J and the most beautiful shadow out of the shapeless existences ... in an attempt to turn black into space, we organized spaces by either hanging plenty of objects or by separating them and generating shadows." — notes the Seoul-based studio.

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Alexander Zaxarov
Oct 14, 2021

WGNB has designed the flagship store of fashion brand Juun.J in Seoul, South Korea, combining a circle, a quadrangle and a triangle in its architecture.

Working with the motifs of circles, triangles and squares, the store occupies a black-rendered building that abuts a cafe with a steep triangular roof sweeping down to cover a glazed circular courtyard.

WGNB has divided the store in two floors, incorporating women’s wear, a café and the garden on the ground floor, and the menswear on the upper floor. Using light and shadow as a way to intensify black, Juun.J's brand color, and turn it into space, the studio has composed all sections apart from women’s wear, which features contrasting white hues, using varied densities of darkness.

"Black is a color symbolic of Juun.J and the most beautiful shadow out of the shapeless existences ... in an attempt to turn black into space, we organized spaces by either hanging plenty of objects or by separating them and generating shadows." — notes the Seoul-based studio.

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