Pattern Studio has designed the first flagship store for apparel and lifestyle brand Deiji Studios, located in Byron Bay, Australia.

The overall design embodies the brand's effortless and serene style. Designers and clients debated which of the brand's qualities would translate spatially well. Materially, the palette of the store uses neutral and natural finishes. Ultimately, the result is an interior that feels calm and serene - never monotonous.

There are smatterings of natural stone scattered across an off-white concrete floor. Soft white paint is used on the walls to create a minimalist look. The rhythmic geometry of the raw aluminium grid ceiling offers a contrast to the more lyrical curved elements found on the shop floor. The curved glass chambers glow ethereally, offering a luxuriously tranquil experience for those changing. Scale and mass are carefully balanced by the sense of lightness their translucency creates.