George Etheredge is a documentary photographer from North Carolina and based in New York City. In addition to being a regular contributor to The New York Times, he works on long-term projects and commercial assignments.

George Etheredge’s practice has always been, and still is, “a way for me to keep exploring, learning, and most importantly, to maintain a deep affection for life,” — this optimistic belief in photography acting as a catalyst for positive change is what first drew him to the medium and although it’s a belief he struggles with, “I still have faith that documenting the world is of great importance.”

As a result, George’s images are thorough in their documentation of a topic, while retaining a visuality far different to a lot of photojournalistic work. "It makes you question the importance of your work and how much influence reportage, which is so short-lived in its nature, can have on situations much bigger than ourselves.” he says It's Nice That.