The minimalist interior design of Novacolor Brand Store, the first one in Huizhou, was commissioned by LICO Design.
Innovation and dialogue are the core aspects of LICO Design practise. Having in mind that Novacolor's majority clients are architects and designers felt incredible responsibility in shaping the new store space. They created the coherent vision that will evoke in subtle way brand's core aesthetic and philosophy.
The LICO Design team directly applies brand's products and features to the architecture's appearance, interior and spatial installation to the maximum extent. With the direct application of products, they aim to distinguish from the traditional way of product display to enable the visitors and customers experience directly the brand. The Novacolor pallets are subtly conveyed by the architectural space to release the autonomy and choice of visitors and customers, who naturally complete the process of exploration, perception, dialogue, identification and selection.
The interior underlines how to conform to the brand vision and the feasibility of the innovative art coating product development. At the same time, the focus of this design project is to break the traditional way of displaying products by shelves, and furthermore create a more sensual and exclusive customer experience.