At the recent London Fashion Week, the minimalist tech company, Nothing, made a subtle yet impactful debut in collaboration with the rising designer, Chet Lo.
The partnership was marked by the serene unveiling of the Ear (stick), a tech accessory that exudes simplicity and elegance.
The Ear (stick) boasts a clean and ergonomic design that is housed in a charging case with understated elegance, drawing inspiration from the aesthetic of natural and organic cosmetic products. The Ear (stick) was showcased on the runway during the designer's highly-anticipated Spring/Summer 2023 collection, entitled "baai-san," which was inspired by nature and simplicity.
As stated by the CEO and co-founder of Nothing, Carl Pei, "Mr. Lo's collections are known for their simplicity and sustainability. At Nothing, we share the same values and aesthetic. London Fashion Week was the perfect platform to commence our partnership and unveil our latest product, the Ear (stick)."
This collaboration marks one of the first for Mr. Lo, who showcased a collection deeply rooted in his cultural heritage and nature. In addition to the Ear (stick), the partnership also featured a limited edition of bags, designed with simplicity and functionality in mind, and crafted with natural materials, to elegantly carry the phone (1).
Nothing is all about simplifying the tech landscape and giving people what they truly need. The company's mission is to help to disconnect and focus on the present moment, a refreshing change in an age of constant connectivity. With sleek designs and a focus on user experience, Nothing is the perfect choice for minimalists and tech enthusiasts alike.