The Lift Sofa for MOR subtly showcases its final gentle and natural look without immediately revealing its industrial inspirations at first glance.
Julien Renault modestly admits that he drew inspiration from the industrial landscape, and the simple name "Lift" says it all. "Inspired by the metal frame structure of elevators, the LIFT sofa takes both its name and aesthetic cues from this influence" as he explains.
The sofa consists of two main components: upholstered cushions and a strong frame made of solid wood. The whole is surprisingly lightweight. Its charming silhouette does not dominate the space but rather complements it. The sleek frame is thoughtfully designed so that the wooden connections subtly hide the technical elements. "A sofa is a piece of furniture that often elevates you from the floor. The frame works like a cage and a platform that welcomes the cushions."
Julien Renault has an incredible eye for detailed solutions, "Even if the frame looks unpretentious, there has been a lot of work on details between the cushion's sewing line and the frame construction, with all the bolts and screws hidden inside the structure."
Available options include a two-seater sofa, a three-seater sofa, and a one-seater chair, each in ash, oak, and walnut woods. Choose from Natural, Almond, Brown, Coffee, Olive, and Black leathers, and a variety of fabric options.
MOR is a Portuguese brand that represents a harmonious fusion of contemporary design and superior craftsmanship. This youthful brand infuses the industry with a breath of fresh perspective through its distinct vision. The designs, characterized by their subtle elegance, bring functional tranquility to interior spaces.
"We select only the finest materials, such as wood, leather, stone, glass, and iron, to craft objects that transcend time in their uniqueness and beauty. Our commitment to quality drives us to maintain small-scale production lines that prioritize excellence. This approach strengthens the bond between our designers and trusted manufacturing partners," MOR elaborates.
The brand prides itself on a deep-rooted heritage in local craftsmanship, drawing from centuries-old traditions such as the 18th-century glassblowing techniques of Marinha Grande and the Iberian woodworking practices that have been evolving since the 12th century. The creations of MOR are a testament to the enduring legacy of European artisanal skill, showcasing objects that embody both history and timeless appeal.
Julien Renault is a multidisciplinary designer based in Brussels, his work spans product design, interiors, and photography, where he demonstrates a profound understanding of the interconnectedness of objects and their environments. Believing that all objects have a subconscious effect on our daily lives, he finds inspiration in everything around him and is unafraid to elevate the ordinary.
