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Alexander Zaxarov
Mar 16, 2020

NEW TENDENCY is a Berlin-based design studio that applies modernist design principles onto contemporary objects of the everyday.

Satisfying intellectual, functional and poetic needs via a collection of furniture and accessories handcrafted in Germany, the brand seamlessly combines conceptual design, simple aesthetics and functional form. Helmed by creative director of Manuel Goller, New Tendency also regularly collaborates with international designers and architects.

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Alexander Zaxarov
March 16, 2020

NEW TENDENCY is a Berlin-based design studio that applies modernist design principles onto contemporary objects of the everyday.

Satisfying intellectual, functional and poetic needs via a collection of furniture and accessories handcrafted in Germany, the brand seamlessly combines conceptual design, simple aesthetics and functional form. Helmed by creative director of Manuel Goller, New Tendency also regularly collaborates with international designers and architects.

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