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Alexander Zaxarov
Nov 10, 2021

AUROBOROS is a London-based tech fashion house creating celestial cyber couture using AR technology and 3D scanning.

Founded by Alissa Aulbekova and Paula Sello, the London-based brand fuses science and technology with physical couture and digital-only ready-to-wear collections that will transport you to the sci-fi fantasy of your dreams. Creating a romantic premise for the near-future, their works stands for innovation, sustainability and immersive design.

Inspired by the concept of biomimicry – which, in case you’re not familiar, is a system centred around imitating nature’s structures in design – Sello started to create one-off haute couture garments that would grow on the body in real-time through the process of crystallisation, before evolving them further in the digital sphere. Aulbekova then utilised 3D scanning and AR techniques to manipulate the designs and curate the ‘AUROBOROS world’ – an immersive universe celebrating their love for ‘nature tech’.

“We wanted to propose this grand vision, inspired by some of our favourite movies like Annihilation, Ex Machina, or Avatar, and create this ephemeral feeling that you get when you watch a sci-fi film or play a game like Cyberpunk 2077. Our goal is to build an emotional and reactive experience” – Paula Sello

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Alexander Zaxarov
Nov 10, 2021

AUROBOROS is a London-based tech fashion house creating celestial cyber couture using AR technology and 3D scanning.

Founded by Alissa Aulbekova and Paula Sello, the London-based brand fuses science and technology with physical couture and digital-only ready-to-wear collections that will transport you to the sci-fi fantasy of your dreams. Creating a romantic premise for the near-future, their works stands for innovation, sustainability and immersive design.

Inspired by the concept of biomimicry – which, in case you’re not familiar, is a system centred around imitating nature’s structures in design – Sello started to create one-off haute couture garments that would grow on the body in real-time through the process of crystallisation, before evolving them further in the digital sphere. Aulbekova then utilised 3D scanning and AR techniques to manipulate the designs and curate the ‘AUROBOROS world’ – an immersive universe celebrating their love for ‘nature tech’.

“We wanted to propose this grand vision, inspired by some of our favourite movies like Annihilation, Ex Machina, or Avatar, and create this ephemeral feeling that you get when you watch a sci-fi film or play a game like Cyberpunk 2077. Our goal is to build an emotional and reactive experience” – Paula Sello

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