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Historic pharmacies set the terms at Apoticari La Tisanerie in Paris, where Paul de Saint Maur files the plants away in a copper cabinet of drawers and sets them, dried, into the resin top of a table.
La Tisanerie, at 39 rue des Gravilliers in the Haut-Marais, is the first address in Paris where Apoticari pours herbal infusions. It opened in September 2026 and fits an infusion counter and a shop into 60 square metres. Here the brand's botanical approach to skincare and spa rituals is carried over to the cup. Paul de Saint Maur designed the interior in collaboration with Ahyun Claire Son.
Besides historic pharmacies, de Saint Maur looks to the Hôtel-Dieu in Le Puy-en-Velay, in the town where Apoticari began. A big copper cabinet keeps the plants in its drawers, and the taps call to mind a distiller's stills. Ingredients are on show in copper vessels, on shelves and in niches, and herbs dry where customers can see them. In de Saint Maur's account, the vessels, shelves, niches and drying herbs add up to "the atmosphere of a working laboratory".
The table at the centre is his design, built by Bankal et Decker, and its resin top holds real dried plants. Apoticari speaks of "turning the furniture into an herbarium". De Saint Maur conceived it as a bar, serving infusions and preparations "as though prescribed by an apothecary of another time", and the plants set into its surface are the herbs Apoticari puts in its ointments and its infusions. Maison Thevenon, another house from Le Puy-en-Velay, made the verbena-coloured textiles that run along the shelves. The flooring is dark, a reference to the volcanic stone of the region.
The menu starts from twelve plants, a selection made with the phytotherapist Eva Bonandrini, who also advised on gemmotherapy. Lemon verbena, nettle, chamomile, mallow and meadowsweet are among them. Each is given a dose, a water temperature and a steeping time of its own. The single-plant infusions share the menu with seasonal recipes devised with chefs, mixing botanicals with spices, hydrosols and plant-based milks. Auvergne supplies the ingredients and the know-how behind a short food menu.
After the infusion, visitors move on to a corridor that sets out the properties of each ingredient and how to use it. It ends in a room with an oversized basin in the middle, where the products are presented. The shop stocks the brand's botanical skincare and its first gemmotherapy line. Marie Schnirer created the scent of the house. Its soundscape is by the composer Yohann Henry, who recorded natural sound in Auvergne and reworked it for the room.
